plastic collected from the ocean to date

The health of our oceans is vital to the health of our planet. For the past 200 years, oceans have absorbed up to 40% of CO2 produced by human activity but early signs are showing the rise of microplastics in our seas is disrupting their capacity to act as a natural carbon sink. Plastic is entering our oceans at an alarming rate and if the current trend continues they could contain more plastic than fish by 2050.


That’s why we’re working to cut off the flow of plastic into the ocean.

For every pack of Serious Soaps we sell, we recover 1kg of ocean-bound plastic*. That’s the equivalent of fifty 500ml bottles or 500 crisp packets.


More information on our work collecting plastic can be found here.



* Ocean-bound plastic is defined as the collection of plastic waste in a 50km radius from the coastline (as defined in the Verra Plastic Standards) that would otherwise have not been collected and would most likely end up in oceans. Essentially, it is an intervention to divert this plastic safely away from the oceans before it ever has a chance to leak into it.