We’re just a bunch of parents (four founders, nine kids between us) who got fed up with the fact that something as simple as toilet paper is wreaking havoc on the planet. Seriously, a million trees cut down every single day just to wipe our bums? That didn’t sit right with us.

So, instead of making toilet paper that costs the earth, we created one that gives back. Every roll we sell helps plant trees, restore forests, and leave the planet better than we found it.

We believe that every purchase is a chance to make a difference. By choosing our loo roll, you’re not just stocking up on TP—you’re joining a movement to prove that small, everyday choices can add up to something huge. Together, we can wipe out deforestation and roll in a brighter future