News
In 2021 we did our last life cycle analysis for toilet roll and laundry strips. In that process, we learned a lot of different things about our supply chain, our product and about carbon literacy. One thing stuck with us:...
Continue reading
Since January we started working with veritree as our main tree-planting partner to continue making a restorative difference in the world.
veritree is a data-driven, restorative platform that connects nature-based solutions with mission-driven companies ready to lead the restorative economy.
You might have seen it in The Guardian, or the Mail, the Independent, or even in the New Scientist. A Which? magazine investigation has found the majority of UK Bamboo toilet roll brands are actually made of hardwood trees shipped...
Continue reading
You may have seen the statistic, 15% of deforestation is because of toilet roll. Recently we used it in a radio campaign. It was used widely online, citing the Natural Resource Defence Council (NDRC) as its source. We sent the NDRC's report to RadioCentre,...
Continue reading
In our new TV advert, you will have heard the shocking statistic that one million trees are cut down every day for toilet roll. In fact, 1m trees per day is a conservative estimate. Globally the average person uses 127...
Continue reading