News
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Which? follows the paper trail. A proper "loodunnit".
You might have seen it in The Guardian, or the Mail, the Independent, or even in the New Scientist. A Which? magazine investigation has found the majority of UK Bamboo toilet roll brands are actually made of hardwood trees shipped...
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Radio 4 Statement, More or Less and the "15% of deforestation..." stat.
You may have seen the statistic, 15% of deforestation is because of toilet roll. Recently we used it in a radio campaign. It was used widely online, citing the Natural Resource Defence Council (NDRC) as its source. We sent the NDRC's report to RadioCentre,...
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One million trees are cut down every day for toilet roll.
In our new TV advert, you will have heard the shocking statistic that one million trees are cut down every day for toilet roll. In fact, 1m trees per day is a conservative estimate. Globally the average person uses 127...
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Plastic Free Toilet Paper
Plastic is one of the biggest environmental problems facing our planet today. From single-use plastic bags to packaging materials, plastic waste is having a devastating impact on our oceans, wildlife, and ecosystems. That's why it's so important to make...
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Camping and Toilet Paper - biodegradable in the great outdoors.
When we're camping it's more evident than ever the impact that our actions have on the environment. So let's talk loo roll. Serious Tissues, recycled toilet paper, is a great choice for those who love the great outdoors. One...
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Serious Tissues, septic tank safe.
Septic tanks are an important component of many homes and businesses, and choosing the right toilet paper is critical in ensuring the proper functioning of these systems. Conventional toilet papers, made with a high percentage of virgin fibers, can cause...
