News – Serious Tissues

Mar 25, 2024

Which? follows the paper trail. A proper "loodunnit".

You might have seen it in The Guardian, or the Mail, the Independent, or even in the New Scientist. A Which? magazine investigation has found the majority of UK Bamboo toilet roll brands are actually made of hardwood trees shipped...

Mar 11, 2024

Radio 4 Statement, More or Less and the "15% of deforestation..." stat.

You may have seen the statistic, 15% of deforestation is because of toilet roll. Recently we used it in a radio campaign. It was used widely online, citing the Natural Resource Defence Council (NDRC) as its source. We sent the NDRC's report to RadioCentre,...

Apr 27, 2023

One million trees are cut down every day for toilet roll.

In our new TV advert, you will have heard the shocking statistic that one million trees are cut down every day for toilet roll. In fact, 1m trees per day is a conservative estimate. Globally the average person uses 127...

Feb 06, 2023

Plastic Free Toilet Paper

Plastic is one of the biggest environmental problems facing our planet today. From single-use plastic bags to packaging materials, plastic waste is having a devastating impact on our oceans, wildlife, and ecosystems. That's why it's so important to make a...

Feb 06, 2023

Camping and Toilet Paper - biodegradable in the great outdoors.

When we're camping it's more evident than ever the impact that our actions have on the environment. So let's talk loo roll. Serious Tissues, 100% recycled toilet paper, is a great choice for those who love the great outdoors. One of...