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1kg ocean plastic removed per pack
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  • Hand holding a box of 'Serious Laundry' with a tiled wall and laundry basket in the background
  • Laundry strips packaging with sheet with text detailing the product options available, packs of 50, 100, or 150 sheets.
  • Woman placing laundry strip into a washing machine full of clothes
  • Eco Laundry Detergent Strips
  • Eco Laundry Detergent Strips
  • box of laundry strips on the side in a utility room with washing machine in the background and soft towels

Eco Laundry Detergent Strips

🧴 Plastic-Free🧪 PARABEN FREE💧 Non-Bio🌿 Vegan

Eco-friendly laundry strips that dissolve instantly, tackle tough stains and leave clothes brilliantly fresh, while helping remove 1kg of ocean-bound plastic with every pack. No bulky bottles, no spills, no plastic waste.

  • NO. OF WASHES: 50/100/150
  • PLASTIC FREE & BIODEGRADABLE
  • NON-BIO (SKIN FRIENDLY)
  • FREE FROM PARABENS & SLS
  • GLORIOUS FRESH LINEN SCENT
Scent
Washes
What are Serious Tissues Laundry Strips?

Serious Laundry Strips™ – Powerful Cleaning, Zero Plastic Waste

Powerful Everyday Cleaning – Tough on daily dirt and odours while remaining gentle on fabrics

Works in All Washes – Suitable for all washing machines, temperatures, and cycles, including cold washes, delicates, woollens, and hand washing

Quick Dissolving Formula – Easily dissolves in seconds, even in cold water, with no mess and no measuring

Gentle Non-Bio Formula – Designed for everyday use with a pH-balanced formula

Readily Biodegradable – Formulated with biodegradable surfactants that comply with EU detergent biodegradability standards

Plastic-Free Alternative – No bulky plastic bottles, no wasted water weight, and less storage space needed

Travel Friendly – Compact, lightweight, and ideal for holidays

Simple to Use – Just pop in 1 strip per wash

Materials & Certifications

Free from:

Parabens, SLS, phosphates, chlorine bleach, added dyes.

Certifications:

Non-bio ✓   Hypoallergenic ✓   Vegan-friendly ✓   Cruelty-free ✓   Biodegradable ✓

Fully biodegradable formula - our strips dissolve completely in hot or cold water leaving no residue.

How does Ocean Plastic Recovery work?

Every pack sold funds the recovery of 1kg of ocean-bound plastic.

This is plastic collected from coastal communities and waterways before it ever reaches the sea, in partnership with Repurpose Global.

That's 50 plastic bottles per pack.

Subscribe for a year and that's 600 bottles removed from the ocean.

Shipping & Returns
Free shipping in the UK on all orders over £20. 

Our shipping rate for orders under £20 is £4.00

If you'd like your order to arrive the next working day, please try and place it before 4pm!

For a refund or return, please email us athello@serioustissues.com, within 10 days of receiving your product

FRESHER LINEN. CLEANER OCEANS.

  • EFFICIENT & RESIDUE FREE

    No measuring, no spills, no bulky bottles. Simply pop one strip straight into the drum for a powerful clean in every wash. Lightweight, compact, easy!

  • FREE OF PARABENS & SLS

    Made without parabens or SLS, our non-bio laundry strips provide an super-effective clean with a gentler approach. Quick dissolving, ultra-concentrated, and free from unnecessary fillers.

  • SAFE ON SKIN

    Our non-bio formula is designed to be gentle on fabrics and suitable for everyday family laundry, including bedding, towels, delicates, and baby clothes. Powerful on dirt and odours but soft on you.

YOUR EASIEST LAUNDRY DAY YET

Just three steps (or four if you count admiring your fresh laundry)

1

LOAD YOUR MACHINE

Pop your laundry in as normal. Works with any standard or HE washing machine, any temperature.

2

ADD A LAUNDRY STRIP

Place 1 strip in the drum for a regular load, or 2 strips for heavily soiled clothes. No measuring needed.

3

PICK YOUR SETTINGS

Select your settings - any temperature, duration or mode works great! The strip dissolves completely in hot or cold water.

4

*BONUS* ENJOY FRESH LAUNDRY

Revel in the fresh linen scent, superb, residue-free results and your conscience as clean as your clothes.

1

LOAD YOUR MACHINE

Pop your laundry in as normal. Works with any standard or HE washing machine, any temperature.

2

ADD A LAUNDRY STRIP

Place 1 strip in the drum for a regular load, or 2 strips for heavily soiled clothes. No measuring needed.

3

PICK YOUR SETTINGS

Select your settings - any temperature, duration or mode works great! The strip dissolves completely in hot or cold water.

4

*BONUS* ENJOY FRESH LAUNDRY

Revel in the fresh linen scent, superb, residue-free results and your conscience as clean as your clothes.

The ocean crisis is serious

EVERY 60 SECONDS,

A TRUCKLOAD OF PLASTIC ENTERS OUR OCEANS

We've partnered with rePurpose Global to help stop plastic pollution before it reaches our oceans. Through dedicated recovery projects, ocean-bound plastic is intercepted in vulnerable coastal regions and waterways, preventing it from polluting marine ecosystems.

For every pack of strips sold, we help fund verified plastic recovery efforts that create both environmental and social impact. Recovered plastic is transformed into useful new materials such as yarn, furniture and textiles, while supporting fair incomes and safer working conditions for waste workers.

So, not only is our product plastic-free, helping reduce future waste, but it also helps remove plastic that's already polluting our planet.

rePurpose Global
rePurpose GlobalVerified plastic recovery partner

YOUR IMPACT PER PACK (50 Sheets)

1kg

Ocean-bound plastic removed per pack sold

90%

Smaller carbon footprint than 1.5L bottle of detergent

15

Plastic recovery workers receiving meaningful income

2382

Equivalent of 2382 plastic straws in plastic removed

THE WORD ON THE STREET

YOUR QUESTIONS, ANSWERED.

  • Yes, and most customers say better. Each strip contains ultra-concentrated surfactants that activate the moment they hit water, lifting dirt, grease and odours from fabrics just as effectively as a full bottle of liquid. For heavily soiled loads, simply use two strips instead of one.

  • Absolutely. Our strips are non-bio and completely free from parabens, SLS, phosphates, chlorine bleach and added dyes - the ingredients most commonly linked to skin irritation. They're also vegan and cruelty-free, with no animal-derived ingredients or testing of any kind.

  • Yes. They're compatible with all standard top-loading and front-loading machines, including HE (high-efficiency) models. Just drop the strip directly into the drum with your laundry before starting your wash. No need to put it in the drawer.

  • Yes. The non-bio, enzyme-free formula makes them gentle enough for delicates, wool and silk. Always follow the care label on your garment, but our strips are suitable for all standard wash cycles including delicate and hand-wash programmes.

  • Yes. The strips dissolve fully in both hot and cold water, so you can wash at 30°C or lower without sacrificing cleaning performance - saving energy every single wash.

  • Every pack sold funds the collection of 1kg of ocean-bound plastic through our partnership with rePurpose Global - a verified organisation that works with coastal communities in high-risk regions to intercept plastic before it reaches the sea.

    That plastic is then sorted and turned into new materials like yarn, furniture and packaging. It's not an offset - it's physical plastic removed from the environment.

  • 1kg is roughly 50 plastic bottles, or around 500 crisp packets. If you subscribe for a year, your household alone will have helped remove the equivalent of 600 plastic bottles from the ocean. Every order adds up.

  • Our strips contain biodegradable surfactants, enzymes and fragrance (Fresh Linen). They contain no parabens, no SLS, no phosphates, no chlorine bleach, no optical brighteners and no added dyes. The full formula is biodegradable and breaks down completely after use.

  • One strip for a standard load. Two strips for a heavily soiled load or a large drum (over 5kg). That's it - no measuring, no mess, no guessing.