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SERIOUS PRODUCTS. SERIOUS IMPACT.

Planet-friendly toilet paper, laundry sheets, and hygiene essentials for facilities managers and businesses that want reliable products, real savings, and impact measurement done for you—all with one simple switch.

WHOLESALE LOGIN

  • MADE IN THE UK

    Sustainably produced in the UK, cutting carbon emissions while supporting local jobs.

  • RECYCLED PAPER

    All of our paper products are made from post-consumer use recycled paper—no trees harmed in the process.

  • SERIOUS VALUE

    With rolls 50% longer than standard, you’ll save money, reduce waste, and change rolls less often.

  • ESG MADE EASY

    Quarterly impact updates, live tree planting dashboards, and ready-to-use media kit for sharing your sustainability story.

Products Loved by Your Industry

Helping businesses in every sector clean up their supply chains—literally.

FOR HOTELS & HOSPITALITY

Our laundry sheets cut plastic waste, storage space, and make the job easier.

WE'RE SERIOUS ABOUT IMPACT

  • Serious about people

    We create job opportunities in the cleaning and hygiene industry for people affected by homelessness.

  • serious about trees

    One tree planted for every box of loo roll sold, helping reverse the 1 million trees cut down daily for toilet paper.

  • serious about oceans

    One kilogram of ocean-bound plastic recovered for every laundry sheet box purchased.

WE MAKE SHARING YOUR IMPACT EASY

Making the switch to Serious is a great story to share. We’ve got heaps of simple ways to get the message out, so your team, customers, and visitors know they’re part of something bigger.

  • Quarterly impact updates
  • Branded dispensers
  • Washroom posters
  • Live tree planting dashboard

SIMPLE SWITCH. MITIE IMPACT.

In just the first year of switching to Serious Laundry Sheets, Mitie will eliminate almost over 1,000kg of ocean-bound plastic - the equivalent of 50,000 plastic bottles. But it doesn't stop there.

Read more about our partnership with Mitie and the impact we've made together so far.

READ BLOG
  • ★★★★★
    “Mitie are pleased to partner with Serious to consolidate our range of domestic laundry products. Laundry Sheets from Serious help us support a Social Enterprise we are proud to partner with, while also providing our sites and hard-working operatives with products that help make their jobs easier.” - Emily Noto, Senior Buyer
  • ★★★★★
    "These products directly impact our colleagues in the best way possible, as well as directly impacting local communities across the world living in poverty. SAP believes in the power of social enterprises and the meaningful work we can collectively do together to improve people's lives and make the world more sustainable."

TIME TO GET SERIOUS

Download our full product brochure, and explore the impact we could make together—with one simple switch.