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SERIOUS PRODUCTS. SERIOUS IMPACT.

Planet-friendly toilet paper, laundry sheets, and hygiene essentials for facilities managers and businesses that want reliable products, real savings, and impact measurement done for you—all with one simple switch.

  • MADE IN THE UK

    Sustainably produced in the UK, cutting carbon emissions while supporting local jobs.

  • RECYCLED PAPER

    All of our paper products are made from post-consumer use recycled paper—no trees harmed in the process.

  • SERIOUS VALUE

    With rolls 50% longer than standard, you’ll save money, reduce waste, and change rolls less often.

  • ESG MADE EASY

    Quarterly impact updates, live tree planting dashboards, and ready-to-use media kit for sharing your sustainability story.

Products Loved by Your Industry

Helping businesses in every sector clean up their supply chains.

WE'RE SERIOUS ABOUT IMPACT

We started with a point to prove. If we can change where people spend their money, we can change the world. Something as simple as the brand of toilet paper you buy could mean profits to one supplier, or positive change for people and our planet with us.

  • 1.2M TREES PLANTED

    across the globe
  • 5T PLASTIC SAVED

    IN GOA, INDIA
  • PEOPLE EMPLOYED?

    STAY TUNED

TURNING TOILET ROLLS INTO CLEANING ROLES

We're creating training and employment opportunities in the UK cleaning sector for people affected by homelessness. Our ‘jobs first’ model is a pioneering approach; giving skills, hope, and most importantly, confidence to those who've been locked out of the job market.

Working with our partner organisations, we would train people who are carefully selected through the vetting process to participate in our 8-week programme, graduating as Level 2 Cleaning and Hygiene Operatives.

WHO WE SUPPORT & how it works

Our trainees come from a range of backgrounds including; prison leavers, ex-offenders, people with no recourse to public funds, rough sleepers, people in temporary accommodation and people at risk of homelessness due to at-risk tenancies.

  • Lower needs sofa surfing and unemployment
  • Sofa surfing/debts/at risk of homelessness/in hostel and lower needs
  • In supported accommodation. Some mental health support needs
  • In supported accommodation. More mental health support needs
  • Early rough sleeping. Some extra support needs
  • Longer rough sleeping. Multiple needs

STAY TUNED

Subscribe to our monthly B2B newsletter for updates on our new impact model, new products and special offers.

WE'RE SERIOUS ABOUT TREES

Every day, one million trees are cut down just to make toilet paper. We’ve been working hard to change that. For every box of recycled paper products sold, we plant a tree through our partners at Veritree. They provide us and our B2B partners with a live tree planting dashboard that offers full transparency in reporting.

The personalised dashboard for B2B clients track the impact of your purchase — how many trees planted, where, how many days of local employment generated for planters, and what the predicted amount of carbon sequestered will be over the lifetime of the trees.

Currently the trees are being planted in the UK, Madagascar, Mozambique, Kenya. The trees planted are indigenous to the regions they are planted.

WE'RE SERIOUS ABOUT OCEANS

Plastic waste is choking our oceans, but we're supporting the solution. Each box of our laundry sheets and soap funds the recovery of one kilogram of oceanbound plastic.

To accomplish this, we've partnered with RePurpose Global and support a project in Goa, India that focuses on recovering ocean-bound low value plastic MLP waste.

SIMPLE SWITCH. MITIE IMPACT.

In just the first year of switching to Serious Laundry Sheets, Mitie will eliminate almost over 1,000kg of ocean-bound plastic - the equivalent of 50,000 plastic bottles. But it doesn't stop there.

Read more about our partnership with Mitie and the impact we've made together so far.

TIME TO GET SERIOUS

Download our full product brochure, and explore the impact we could make together—with one simple switch.