Over one million trees are cut down every day to manufacturer traditional toilet paper. A figure we're just not happy with.

That number can be chopped in place of the tree itself. Choosing recycled helps reduce the need for virgin pulp, and therefore the demand for fresh deforestation.

We love trees. They clean our air, support wildlife, and make life itself, possible, (Thanks, trees). But we need to pay them back. Through our conservation partnerships we help restore them back where they belong, by planting with every order.

New life in the soil. Carbon being absorbed. Habitats being restored. Lovely.

Because the earth shouldn’t have to pay so heavily for something we use fleetingly for our own comfort.