The health of our oceans is vital to the health of our
planet. For the past 200 years, oceans have absorbed up to 40% of CO2 produced
by human activity but early signs are showing the rise of microplastics in our
seas is disrupting their capacity to act as a natural carbon sink. Plastic is entering our seas at an alarming rate and if the current trend continues, they could contain more plastic than fish by 2050.
That’s why we’re working to cut off the flow of plastic into
For every pack of Serious laundry detergent or bar
soaps we sell, we recover 1kg of ocean-bound plastic. That’s the equivalent of fifty 500ml plastic bottles or 500 crisp packets.
Ocean-bound plastic is defined as the collection of
plastic waste in a 100km radius from the coastline (as defined in the Verra Plastic Standards) that would otherwise not have been collected and would most
likely end up in the ocean. Essentially it is an intervention to divert this plastic safely away from oceans before it has a chance to leak into it.
Recovery is currently managed by our partner, Repurpose
Global, and more information will be available soon on our ‘Plastics’ page.