Product Specs & Ingredients

Carbon neutral, UK-made, Sustainable Toilet Roll

Made from post-consumer use recycled paper. Each roll has 240 sheets that are 105 x 115mm.

Country of origin: United Kingdom.

Carbon neutral, UK-made, Sustainable Kitchen Roll

Made from post-consumer use recycled paper. Each roll has 100 sheets that are 265 x 270mm.

Country of origin: United Kingdom.

Carbon neutral, UK-made, Sustainable Facial Tissues

Made from post-consumer use recycled paper. Each box has 72 tissues that are 181 x 205mm.

Country of origin: United Kingdom.

Plastic-Free Zero-Waste, Laundry Detergent

The laundry strips are made from plant-based ingredients.

Ingredients: Sodium dodecyl sulfate, decyl glucoside, cocamidopropyl betaine, glycerol, fatty alcohol polyglycol ether, water, poly (vinyl alcohol), trisodium citrate, perfume.

Country of origin: Sweden.

FAQs

Serious Tissues are manufactured in the Midlands. By producing in the UK we’re also able to reduce the carbon footprint of our toilet paper. Our loo roll is made from 100% recycled paper and without any unnecessary chemicals (dyes, perfumes, etc.)

Serious Tissues are made from 100% recycled paper - no trees are harmed in the making of this product. We use recycled paper - from newspapers, cereal boxes, etc. - instead of bamboo because the carbon footprint is smaller and we don’t have to ship the bamboo from China. We’re produced in the UK.

Serious Tissues is partnered with different associations, helping run tree planting projects all around the world. Our partners work with local communities, providing work for those who need it. Currently, the trees are being planted in the UK, Nepal, Indonesia, Madagascar, Mozambique, Kenya, Ethiopia, Haiti, Colombia & Central America.

The health of our oceans is vital to the health of our
planet. For the past 200 years, oceans have absorbed up to 40% of CO2 produced
by human activity but early signs are showing the rise of microplastics in our
seas is disrupting their capacity to act as a natural carbon sink. Plastic is entering our seas at an alarming rate and if the current trend continues, they could contain more plastic than fish by 2050.

That’s why we’re working to cut off the flow of plastic into
the ocean.

For every pack of Serious laundry detergent or bar
soaps we sell, we recover 1kg of ocean-bound plastic. That’s the equivalent of fifty 500ml plastic bottles or 500 crisp packets.

Ocean-bound plastic is defined as the collection of
plastic waste in a 100km radius from the coastline (as defined in the Verra Plastic Standards) that would otherwise not have been collected and would most
likely end up in the ocean. Essentially it is an intervention to divert this plastic safely away from oceans before it has a chance to leak into it.

Recovery is currently managed by our partner, Repurpose
Global, and more information will be available soon on our ‘Plastics’ page.

All of the packaging is plastic free and 100% recyclable.

They are made in Sweden.

Because the laundry strips product is 95% lighter than traditional laundry detergents and far smaller, it means the carbon footprint from shipping is lower than other bulkier products.

We are looking to find a UK supplier soon, but we didn’t want to waste time getting the product to market so we could start making an impact by helping people reduce their plastic consumption and recovering plastic from nature.