REGULAR ROLLS COME FROM TREES. SERIOUS TISSUES DON’T.

10 million trees are cut down every year for toilet paper. 10 million!

At a time when we need trees more than ever, we think that’s roughly 10 million too many.

Our planet’s facing serious issues, so we’ve made Serious Tissues.

First, we make Serious Tissues from 100% recycled paper. From office reports that no one really looked at and celebrity gossip magazines. Possibly even from a few bits of artwork sent home from nursery.

All the stuff that would have been chucked otherwise.

Then for every roll sold we plant a tree. So not only do Serious Tissues reduce your carbon footprint, save trees and shrink landfill, they also help with reforestation.

Finally, we’re made right here in the UK. So no shipping from halfway around the world.

And while we’re at it no individual wrapping, no plastic, no dyes, perfumes, no unnecessary chemicals.

So now you can save the world from your toilet seat. Seriously.

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Serious Tissues is part of the Change Please movement, a series of products that set out to change the world by changing the products people buy.

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Find out what your carbon footprint is, with this short test from our friends at Clever Carbon.

FAQs

Serious Tissues are manufactured in the Midlands. By producing in the UK we’re also able to reduce the carbon footprint of our toilet paper. Our loo roll is made from 100% recycled paper and without any unnecessary chemicals (dyes, perfumes, etc.)

Serious Tissues are made from recycled paper (also known as post consumer waste) - no trees are harmed in the making of this product. We use recycled paper - from newspapers, cereal boxes, etc. - instead of bamboo because the carbon footprint is smaller, and we don’t have to ship the bamboo from China. We’re produced in the UK and the source material is also from within the UK.

You can find more information on our tree planting dashboard here. Our current tree planting partner globally is Veritree.

In the past Serious has partnered with different associations, helping run tree planting projects all around the world including Eden Reforestation Projects and The Tree Council. Our partners work with local communities, providing work for those who need it, often in areas affected by extreme poverty. We have planted trees in the UK, Nepal, Indonesia, Madagascar, Mozambique, Kenya, Ethiopia, Haiti & Central America.

The health of our oceans is vital to the health of our
planet. For the past 200 years, oceans have absorbed up to 40% of CO2 produced
by human activity but early signs are showing the rise of microplastics in our
seas is disrupting their capacity to act as a natural carbon sink. Plastic is entering our seas at an alarming rate and if the current trend continues, they could contain more plastic than fish by 2050.

That’s why we’re working to cut off the flow of plastic into
the ocean.

For every pack of Serious laundry detergent or bar
soaps we sell, we recover 1kg of ocean-bound plastic. That’s the equivalent of fifty 500ml plastic bottles or 500 crisp packets.

Ocean-bound plastic is defined as the collection of
plastic waste in a 100km radius from the coastline (as defined in the Verra Plastic Standards) that would otherwise not have been collected and would most
likely end up in the ocean. Essentially it is an intervention to divert this plastic safely away from oceans before it has a chance to leak into it.

Recovery is currently managed by our partner, Repurpose
Global, and more information will be available soon on our ‘Plastics’ page.

All of the packaging is plastic free and 100% recyclable.

They are made in Sweden.

Because the laundry strips product is 95% lighter than traditional laundry detergents and far smaller, it means the carbon footprint from shipping is lower than other bulkier products.

We are looking to find a UK supplier soon, but we didn’t want to waste time getting the product to market so we could start making an impact by helping people reduce their plastic consumption and recovering plastic from nature.