10 million trees are cut down every year for toilet paper. 10 million!

At a time when we need trees more than ever, we think that’s roughly 10 million too many.

Our planet’s facing serious issues, so we’ve made Serious Tissues.

First, we make Serious Tissues from 100% recycled paper. From office reports that no one really looked at and celebrity gossip magazines. Possibly even from a few bits of artwork sent home from nursery.

All the stuff that would have been chucked otherwise.

Then for every roll sold we plant a tree. So not only do Serious Tissues reduce your carbon footprint, save trees and shrink landfill, they also help with reforestation. 

Finally, we’re made right here in the UK. So no shipping from halfway around the world.

And while we’re at it no individual wrapping, no plastic, no dyes, perfumes, no unnecessary chemicals.

So now you can save the world from your toilet seat. Seriously.


Serious Tissues is part of the Change Please movement, a series of products that set out to change the world by changing the products people buy. 


Find out what your carbon footprint is, with this short test from our friends at Clever Carbon.