OVER 2M TREES PLANTED
Free Delivery When You Spend Over £20
Over 5M Rolls Sold
5K+ Reviews

  • Toilet Paper that's seriously kind

    Every box helps offset 11% of your annual Carbon Footprint
    Shop Now

as seen in

our top rollers

Recycled Toilet Paper
Recycled Kitchen Roll
Laundry Strips

seriously good. seriously green.

  • SUPER SOFT 3 PLY

  • MADE IN THE UK

  • RECYCLED PAPER

  • 100% PLASTIC FREE

  • CARBON NEUTRAL

  • SOCIAL ENTERPRISE

fit to wipe earth’s bum (and yours).

  • Recycled, Not Deforested

    Made from 100% recycled UK paper. Zero living things cut down on our part, ever.

  • Cloud-Soft 3 ply

    A seriously soft 3-ply roll made for comfort without compromise.

  • No Pointless Wrapping

    No extra packaging. No plastic. No tape. Just a roll that’s ready for the bathroom.

  • made in the uk

    Proudly made in the UK so your loo roll doesn’t travel halfway around the world.

  • CARBON NEUTRAL ROLL

    Our UK factory runs entirely on renewable green energy and is carbon neutral certified

  • Nothing Weird Inside

    No dyes. No bleach. No nasties. Just clean, honest recycled paper.

THE WORD ON THE SEAT

HOW DO WE COMPARE?

Scroll left to right 
PRICE PER ROLL
70P
71P
75P
92P
MATERIAL ORIGIN
UK
CHINA
CHINA
CHINA & UK
UNBLEACHED
PLASTIC FREE
MADE IN THE UK

some serious reading

  • Turning toilet rolls into cleaning roles

    Turning toilet rolls into cleaning roles

    By Cait W

    We're doubling down on our mission—by adopting a jobs-first model to our social enterprise, helping people affected by homelessness get back into the workforce.

  • Simple Switch. Mitie Impact.

    Simple Switch. Mitie Impact.

    By Cait W

    What if your business could change the world—just by switching your toilet paper or laundry supplier? At Serious Tissues, we’ve built our mission around that very idea. Every product we sell helps tackle climate change and plastic pollution, through initiatives...

  • Turning the tide on ocean-bound plastic

    Turning the tide on ocean-bound plastic

    By Cait W

    A spotlight on the global organisations cleaning up our oceans, and finding creative ways to upcycle recovered plastic.

Read more

FAQ

Find the most frequently asked questions below.

  • Our rolls are made from 100 percent recycled UK consumer waste paper, produced using green energy, and delivered carbon neutral. No trees cut down. No pointless emissions.

  • All our rolls are proudly made in Blackburn, in the UK - which keeps transport miles low and slashes unnecessary carbon from overseas shipping.

  • Yes. Recycled doesn’t mean rough. Our 3-ply rolls are designed to feel soft while still being strong and planet friendly.

  • Yes. We measure and offset all unavoidable emissions through verified climate projects. Plus, using 100 percent recycled paper already cuts emissions dramatically.

  • We use high-quality UK consumer waste paper like magazines and office paper. Nothing new is chopped down or pulped for our rolls.

  • Because it’s not needed. Extra packaging is wasteful so we keep things simple with minimal, recyclable materials that protect the roll without harming the planet.

  • No. Our toilet paper is free from bleach, dyes, fragrances and any weird stuff. Just clean, recycled paper.

  • Absolutely. Our recycled paper breaks down naturally and safely, making it suitable for all plumbing systems including septic tanks.