Cultivated bamboo is grown in China, then shipped halfway round the world. 

Serious Tissues are made from 100% recycled paper in the UK. Blackburn to be precise. Even the paper is sourced in the UK. So not only do we not need to be shipped anywhere, but we're making amazing quality 3-ply toilet roll without cutting anything down.

Then, finally, we're planting a tree for every roll sold. If you buy a box of 36, that's 36 trees planted. They'll be delivered for free in a recycled cardboard box and you can start planting a forest from your toilet seat. Seriously.