Choose how often you need a box, based on who's at home.
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HAVE IT YOUR WAY
Skip, change or pause deliveries whenever life changes.
WHO'S IT FOR?
After your free trial, you will receive:
45 rolls every 4 months
£38.25 a box. Skip or cancel any time.
We've matched how often you'll need a box to your household size. You can change it later.
ORDER SUMMARY
Just pay £4.00 shipping today
★★★★★ 4.7 from 2,272 reviews
TodayYour free box ships
Day 13Reminder email
Day 15First 45-roll box ships, £38.25
Cancel before day 15 and you pay nothing more.
FOUR REASONS FOR YOU
Forget the scratchy recycled loo roll you remember. Ours is 3-ply, made from 100% recycled paper and pressed to be soft and cushioned, so nobody at home has to make a sacrifice for the planet.
Each roll has 250 sheets, and each sheet measures 10 x 11 cm. That's more than most supermarket brands, and bigger sheets than most premium brands - so you use less per go and your box lasts longer.
Three layers mean it holds together when it matters. No tearing in the wrong place, and no going through half a roll at a time.
Cheap toilet paper can shed lint and dust over bathroom floors and surfaces. Ours is made to a tighter finish in our Blackburn mill, so it stays on the roll and off your shelves.
FOUR REASONS FOR EARTH
Every roll is made from 100% recycled paper, and nothing new is cut down to make it. The box is also 100% recycled and plastic-free & tape free too, so everything can go straight into your household recycling.
We don't source our rolls from China, or from Spain - we make our rolls in Blackburn, Lancashire, and send them straight to your door. Much of the loo roll sold in the UK is made abroad, so ours travels a fraction of the distance and produces less carbon getting to you.
Making paper from recycled fibre means no trees are felled for your loo roll. Every box keeps paper out of landfill, and together our customers have planted over 1.3M trees so far.
Recycled paper skips the most resource-hungry stage of paper-making, turning raw wood into pulp. That means it uses less energy and less water than toilet paper made from virgin wood.
RATED 4.7/5 FROM OVER 2K REVIEWS
Customer Reviews
Overall rating: 4.7 / 5 from 2529 reviews.
Quick delivery, great quality product AND ethically soured
Half way through my first box, the quality is very good, colour also clean looking, much stronger than my previously used ‘ well known brand’ . There are less rolls in the box so I’m still working out cost efficiency before I consider a subscription but I like the product and prefer the strength and no unnecessary wrapping
Ordering and setting up subscription was super easy and delivery was fast. I couldn't wait to try them when a lovely big box arrived! I'm so happy that the anticipated quality didn't disappoint - 3 ply thick AND soft and although recycled and unbleached, it wasn't obvious from the colour or texture. Those qualities and knowing it's UK sourced, make me a very satisfied customer! :0)
Really pleased with the toilet paper. Expected to have to compromise feeling good for a 'feel-good' product but very pleased with softness level and performance. Well done, looking forward to trying more from your shop
I love the environmental benefits of the Serious toilet tolls (and other products. But our tiny house allows little space to store 45 rolls! I use all the space under the bath for storage (don't judge), and remodelled the lovely sturdy box to fit in the space, with the rolls to sit on top for easy access. The holes to pull out the box align with the centres of the rolls. We are a family of bodgers, this would not go down well in some households! But I'm happy.
Have been using serious toilet roll, kitchen roll & tissues for a few years now.. product is great quality, price , customer service & delivery. I love knowing I’m supporting a British company & product and never run out! Try it, you won’t be disappointed
Happy with the loo roll. Storage of so many rolls keeping them clean and dry has maxed out all my cupboard space though. Not sure if a smaller box is available but I would be interested.
I have noticed we are getting through the rolls quicker than a previous brand I bought. I compared the cardboard tubes and the serious tissues ones are larger so I guess there are less sheets per roll. It would be good to reduce this as it is just unnecessary volume!
Great value and great toilet tissue too, as some are too thin and feel dreadful quality. I love the fact that they aren’t individually wrapped and although it can make the rolls looks pretty, it really goes against trying to be eco friendly!
Strong and sustainable. It is great to know we're reducing carbon emissions by reducing the distance these kitchens rolls have to travel. We use them in our home and our holiday let. AND they're recycled!
Excellent customer services and brilliant tissues. I have ordered from you for quite a few years and like the lack of plastic and just a simple cardboard box, no extra wrappings.
Good quality low carbon footprint toilet rolls. Similar price per roll to another supplier but Serious Tissues only have 250 sheets per roll vs 400 from the competitor.
The new normal! Mentioning no names, we were not sure bamboo was a truly sustainable toilet paper. Serious tissues ticks all the boxes - material, air miles, boosting a UK business. Marvellous!
Yes. The 4 rolls are free, and you pay £4.00 for delivery. There's nothing else to pay today.
Your trial lasts 14 days. Two days before your trial is due to end,, we'll email to remind you your plan is about to start. If you're happy, your first 45-roll box ships on day 14 and you're charged £38.25. After that, boxes arrive on the schedule you picked.
Cancel any time before day 14 through your account, or reply to your reminder email. You won't be charged anything beyond the £3.95 delivery.
That depends on the household size you choose. Deliveries range from every month for 7+ people to every 6 months for a single person. Each box has 45 rolls, and you can change how often it comes whenever you like.
Log in to the customer portal to send your next box sooner, push it back, or change how often it comes. There are no fees for making changes.
Yes. You can skip a delivery, change your schedule or cancel at any time, with no minimum term and no cancellation fees.
Each 45-roll box is £38.25, which is 10% less than buying it one-off. Delivery is free too.
Trial boxes usually arrive within 2 days. Subscription boxes are dispatched on your delivery date and arrive 24-48 hours later.
The trial is limited to one per household and address.
Yes. You can add other products to any delivery from your account, so everything arrives together.
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