Soft, strong and gentle on skin. Made from 100% UK-collected recycled household and office paper.
Super soft - 3 ply strength
Extra Thick and Long Lasting
Made in the UK
UK sourced recycled paper
Chlorine Bleach Free
Trees planted with every box
Subscribe & Save 10%£42.50£38.25
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Every Box Plants Trees
WHICH TOILET ROLL IS THE MOST SUSTAINABLE?
FINALLY, SOME BETTER TOILET PAPER
MOST SUSTAINABLE
OUR RECYCLED PAPER
100% Recycled
YES
Made in the UK
YES
Carbon footprint
LOWEST
Land impact
NONE
Energy Use
LOWER
Unnecessary Packaging
NO
MIDDLE GROUND
MOST BAMBOO BRANDS
100% Recycled
No
Made in the UK
No
Carbon footprint
Often Highest
Land impact
Low
Energy Use
Often Highest
Unnecessary Packaging
Yes
LEAST SUSTAINABLE
STANDARD VIRGIN PULP
100% Recycled
No
Made in the UK
Sometimes
Carbon footprint
Medium
Land impact
Highest
Energy Use
Higher
Unnecessary Packaging
Yes
"We should be working towards reducing our paper consumption in Europe as much as possible and using recycled paper where we can, which definitely includes toilet roll"
THE WORD ON THE SEAT
Customer Reviews
Overall rating: 4.7 / 5 from 1590 reviews.
Loo rolls should be like good ice cream - thick, soft and white! But there's no reason it can't be ethically-sound at the same time. Good stuff 😁
Excellent customer services and brilliant tissues. I have ordered from you for quite a few years and like the lack of plastic and just a simple cardboard box, no extra wrappings.
Good quality low carbon footprint toilet rolls. Similar price per roll to another supplier but Serious Tissues only have 250 sheets per roll vs 400 from the competitor.
The new normal! Mentioning no names, we were not sure bamboo was a truly sustainable toilet paper. Serious tissues ticks all the boxes - material, air miles, boosting a UK business. Marvellous!
Easy to order, quick to arrive. Really pleased with the quality of the paper, soft and strong, doesn't disintegrate as you wipe! Best recycled loo roll I've found, and I've tried a few! I like that it's made in the UK too. Thank you for a great product.
Much stronger than the regular known brands. I love that Serious is British owned and truly recycled and low carbon emissions. It does the job perfectly and sheet for sheet seems a little more cost effective. I’m definitely using less as well. As long as Serious stay UK run, made and owned I will be buying!
My big box arrived quickly! I loved the joke on the box... I can't exactly show the thing 'in action as that really WOULD be weird. But here it is, on the shelf with a few other bathroom bits & bobs.
I was using a very well-known toilet paper until I tried serious tissues. The quality is so much thicker and better than the well-known brand. I’ll definitely carry on using them.
The delivery arrived on time delivered by a cheerful driver. The rolls look and feel much the same as the big brand ones and we have enough to keep us going for months!
Great loo roll and I feel like I’m making a greener choice with no compromises! Easy repeat orders (never run out!) and a good price - what more could you ask.
A real upgrade from my previously subscription to bamboo toilet rolls. Much softer, a better colour, larger rolls and better for the environment! All in all a success!!
The toilet paper arrived promptly. It is strong and soft to touch and because it's 3-ply thickness you don't need as much as other brands.
I'm new to the product and will buy again in the future knowing it is made from recycled paper and the whole production process takes place in the UK!👋
My recent delivery of Serious Tissues is of a superior quality to the previous order !
The paper is much more substantial which makes for a better product and is good to use !!
Linda
Experience exceptional softness with strong, high-quality paper designed for comfort and durability. Thicker, more reliable sheets mean fewer used each time, so every roll lasts noticeably longer.
SAFE AND KIND TO SKIN
Made for everyday comfort, our rolls contain no inks, dyes, fragrances, or chlorine. They’re kind to your skin, your pipes, and the planet.
THE QUEST FOR A GREENER WORLD
Made in the UK using green energy and existing recycled fibres. No trees felled, no bamboo harvested, no globe-trotting journeys. Just lower impact rolls, ready for your bathroom.
UK SOCIAL ENTERPRISE
We’re a UK social enterprise believing in business for good. Every purchase helps create opportunities for people affected by homelessness and supports environmental projects like tree planting.
SUPER SOFT & SUPER LONG
Experience exceptional softness with strong, high-quality paper designed for comfort and durability. Thicker, more reliable sheets mean fewer used each time, so every roll lasts noticeably longer.
THE QUEST FOR A GREENER WORLD
Made in the UK using green energy and existing recycled fibres. No trees felled, no bamboo harvested, no globe-trotting journeys. Just lower impact rolls, ready for your bathroom.
SAFE AND KIND TO SKIN
Made for everyday comfort, our rolls contain no inks, dyes, fragrances, or chlorine. They’re kind to your skin, your pipes, and the planet.
UK SOCIAL ENTERPRISE
We’re a UK social enterprise believing in business for good. Every purchase helps create opportunities for people affected by homelessness and supports environmental projects like tree planting.
1 MILLION TREES CHOPPED!?
It’s estimated that around 1 million trees are cut down every day just to make toilet paper (absurd, right?). Then you have “eco” bamboo rolls typically made in planet-unfriendly, high-emission, high-energy coal powered factories, travelling over 10,000km from China to reach the UK (also bonkers).
Our recycled toilet paper takes a smarter approach by giving existing paper a second life instead of cutting down more resources, and it’s made right here in the UK, reducing the need for long-distance shipping.